ISBNコード 9789629962791

Readings in Modern Marketing/CHINESE UNIV OF HONG KONG PR/John Quelch

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コード番号	9789629962791
コードタイプ	ISBN
JANシンボル
商品名	Readings in Modern Marketing/CHINESE UNIV OF HONG KONG PR/John Quelch
発売日	2007年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals, such as Harvard Business Review, Sloan Management Review, Strategy and Business, Business Horizons, in the past two decades. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. A fine representation of the author's sound scholarship, Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
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