ISBNコード 9781934812402

Customer Driven Change: What Customers Know, Employees Think, and Managers Overlook/BROWN BOOKS PUB GROUP/Bud Taylor

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コード番号	9781934812402
コードタイプ	ISBN
JANシンボル
商品名	Customer Driven Change: What Customers Know, Employees Think, and Managers Overlook/BROWN BOOKS PUB GROUP/Bud Taylor
発売日	2009年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	All change theories and approaches agree on two essential ingredients: committed leaders and engaged employees. Most would say that if you have these, you will have successful changebut how do you get them? This is the point where change recipes often come up short. How do you encourage the commitment and engagement needed in your organization to survive reorganization, acquire a hostile competitor, establish a refreshed workforce strategy, or endure the necessary cutbacks during a recession? How do you get people out of their normal routine and involved in something bigger than themselves or their function? Customers, that's how! By thinking about change from the customer's point of view, you will create sustained commitment and engagement within your organization faster than with any other approach. By encouraging leaders and employees to adopt a cohesive perspective, you will unlock the world's most powerful change strategyuniting leaders and employees through their customers.
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