ISBNコード 9781841697598

Brands and Brand Management: Contemporary Research Perspectives/PSYCHOLOGY PR/Barbara Loken

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コード番号	9781841697598
コードタイプ	ISBN
JANシンボル
商品名	Brands and Brand Management: Contemporary Research Perspectives/PSYCHOLOGY PR/Barbara Loken
発売日	2009年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
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