ISBNコード 9781584710707

Brandstand: Strategies for Retail Brand Building/VISUAL PROFILE BOOKS INC/Arthur A. Winters

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コード番号	9781584710707
コードタイプ	ISBN
JANシンボル
商品名	Brandstand: Strategies for Retail Brand Building/VISUAL PROFILE BOOKS INC/Arthur A. Winters
発売日	2003年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.
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