ISBNコード 9781581152838

Design Management: Using Design to Build Brand Value and Corporate Innovation/ALLWORTH PR/Brigitte Borja De Mozota

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コード番号	9781581152838
コードタイプ	ISBN
JANシンボル
商品名	Design Management: Using Design to Build Brand Value and Corporate Innovation/ALLWORTH PR/Brigitte Borja De Mozota
発売日	2003年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional. - Copublished with the prestigious Design Management Institute in Boston \n- Features case studies from leaders in design and marketing management
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