ISBNコード 9781576754580

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision/BERRETT-KOEHLER/Thom Hartmann

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コード番号	9781576754580
コードタイプ	ISBN
JANシンボル
商品名	Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision/BERRETT-KOEHLER/Thom Hartmann
発売日	2007年
商品ジャンル	本・雑誌・コミック > 洋書 > SOCIAL SCIENCE
コメント	Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
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