ISBNコード 9781576754412

Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand/BERRETT KOEHLER PUBL INC/Kellie A. McElhaney

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コード番号	9781576754412
コードタイプ	ISBN
JANシンボル
商品名	Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand/BERRETT KOEHLER PUBL INC/Kellie A. McElhaney
発売日	2008年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR practices, but aren't reaping the benefits of these initiatives because A) they aren't strategic and B) they're failing to communicate them effectively. Fortunately, closing the CSR story-telling gap can represent great opportunity for savvy companies who want to seize it. Just Good Business shows leaders and managers how to develop a unifying strategy for guiding their CSR work. She walks readers through the process of connecting their CSR efforts to the company's core corporate strategy, business objectives, and core competencies. She then shows with her 7 Principles of Branding & CSR why it's critical to embed CSR initiatives into larger corporate strategy, and to tell their CSR story.
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