ISBNコード 9781576753750

Magnetic Service: Secrets for Creating Passionately Devoted Customers/BERRETT KOEHLER PUBL INC/Chip R. Bell

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コード番号	9781576753750
コードタイプ	ISBN
JANシンボル
商品名	Magnetic Service: Secrets for Creating Passionately Devoted Customers/BERRETT KOEHLER PUBL INC/Chip R. Bell
発売日	2006年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Cultivating and keeping customers long-term should be a primary goal of any company, but binding customers to a brand can be challenging at best. This is where "magnetic service" comes in. In this inspiring book, authors Chip and Bilijack Bell show how any business can create a cult-like following of customers who don't just forgive them when they err but actually help them correct the problem, who don't just recommend them but insist that their friends do business with them. Part 1 explains the seven magnetic service secrets -- from "Make Trust a Verb" to "Empower Customers Through Comfort." Part 2 looks at the leadership side of this strategy, emphasizing such qualities as leading naturally, nurturing discovery, and having soul. Dozens of real-life examples illustrate the seven secrets of magnetic service in action and show precisely what leaders can do to create a culture of magnetic service in any organization.
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