ISBNコード 9781565844117

McLibel: Burger Culture on Trial/NEW PR/John Vidal

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コード番号	9781565844117
コードタイプ	ISBN
JANシンボル
商品名	McLibel: Burger Culture on Trial/NEW PR/John Vidal
発売日	1997年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	McLibel is the unlikely but true story of how a pamphlet called "What's Wrong with McDonald's?" led to the longest trial in British history. In what has become front-page news around the globe, the trial pitted the multi-billion-dollar corporation against five members of London Greenpeace accused by McDonald's of libel. Three activists capitulated and apologized; two persevered. McLibel tells the story of the "McLibel Two" and the two-and-a-half-year trial in which the jeans-clad and impoverished defendants represented themselves against the best powdered-wig lawyers McDonald's could buy. Does the fast-food chain exploit children? Depress wages? Level South and Central American rain forests? Subject its cattle and chicken to mass slaughters? A final chapter explores these allegations and details the $98,000 verdict against the activists Morris and Steel, which is widely viewed as a moral victory for the defendants and a public relations fiasco for McDonald's.
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