ISBNコード 9781439041390

Basic Marketing Research [With Access Code]/BROOKS COLE PUB CO/Gilbert A. Churchill, Jr.

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コード番号	9781439041390
コードタイプ	ISBN
JANシンボル
商品名	Basic Marketing Research [With Access Code]/BROOKS COLE PUB CO/Gilbert A. Churchill, Jr.
発売日	2009年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
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