ISBNコード 9781400051052

Wordcraft: The Art of Turning Little Words Into Big Business/CROWN PUB INC/Alex Frankel

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コード番号	9781400051052
コードタイプ	ISBN
JANシンボル
商品名	Wordcraft: The Art of Turning Little Words Into Big Business/CROWN PUB INC/Alex Frankel
発売日	2005年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	In "Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how fi ve major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM's "e-business." Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people's behavior. The book is fi lled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.
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