ISBNコード 9780978918200

The New PR: An Insider's Guide to Changing the Face of Public Relations/LARSTAN PUB/Phil Hall

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コード番号	9780978918200
コードタイプ	ISBN
JANシンボル
商品名	The New PR: An Insider's Guide to Changing the Face of Public Relations/LARSTAN PUB/Phil Hall
発売日	2007年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Everyone's heard of "public relations," but what exactly is it? Even among PR professionals, there's no real consensus. New technologies, new media, and new corporate thinking have caused even more confusion. "The New PR: An" "Insider's Guide to Changing the Face of Public Relations" explores the changing face of public relations, with its dramatic shift away from the hoary concept of media relations into sophisticated marketing strategies. Phil Hall draws on his experience as the head of one of New York's savviest PR agencies to offer a no-holds-barred examination of what works, what doesn't, and why -- with the goal of helping readers secure high-impact results. Dispensing with the myth of traditional media, Hall shows why virtual and experiential marketing are today's most effective messengers. Refreshingly free of dull theory and convoluted language, this entertaining, eminently useful handbook shows readers how PR really works and how to get the most bang for their PR buck.
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