ISBNコード 9780970451583

Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity/RACOM BOOKS/J. Walker Smith

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コード番号	9780970451583
コードタイプ	ISBN
JANシンボル
商品名	Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity/RACOM BOOKS/J. Walker Smith
発売日	2004年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on "force-feeding" marketing messasges to their prospects and clients, that is very bad news. Their marketing productivity is going to plummet. And people now possess the tools to exert control and block intrusive messages. In this groundbreaking books the authors, leading executive s in one of hte world's leading research organizations, ouitline tomorow's blueprint for success. The model rsts on four corners of Precision, Relevance, Power, and REciprocity. ALl of this is driven by the ability to find Addressable attitudes of potential customers and speak to those attitudes with relevance, precision, power and reciprocity. The result will be the solution to the growing crisis to Marketing Productivity.
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