ISBNコード 9780786303151

Solution Selling: Creating Buyers in Difficult Selling Markets/MCGRAW HILL BOOK CO/Michael Bosworth

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コード番号	9780786303151
コードタイプ	ISBN
JANシンボル
商品名	Solution Selling: Creating Buyers in Difficult Selling Markets/MCGRAW HILL BOOK CO/Michael Bosworth
発売日	1994年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they're difficult to sell. In situations like this, conventional sales techniques not only don't help, they may in fact hinder success. Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sell as big an advantage as their product or service. After reading this book, salespeople and sales managers will be able to use a well-tested model that guides them through the process of selling. No more smoke and mirrors, blind luck, or high-pressure selling. Just a step-by-step system that ensures a higher rate of success for salespeople and a higher probability that the buyer's expectations will be met.
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