ISBNコード 9780673996923

Public Relations Campaign Strategies: Planning for Implementation Revised/GOODYEAR BOOKS/Robert Kendall

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コード番号	9780673996923
コードタイプ	ISBN
JANシンボル
商品名	Public Relations Campaign Strategies: Planning for Implementation Revised/GOODYEAR BOOKS/Robert Kendall
発売日	1997年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Offering a 'how-to' approach to planning the public relations campaign, Public Relations Campaign Strategies emphasizes building socially responsible relationships, rather than the 'communications campaigns' emphasized by most other text. Based on a fundamental problem-solving model, the text includes the latest research on the 'Scientific Method' and a broadened treatment of strategy planning, including a checklist of terminology developed by the Public Relations Society of America (PRSA) Accreditation Board.
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