ISBNコード 9780446520942

Selling the Invisible: A Field Guide to Modern Marketing/BUSINESS PLUS/Harry Beckwith

商品イメージ
価格調査	※各サイトの検索結果ページが表示されます。
一括価格調査	一括価格調査ツールで検索
コード番号	9780446520942
コードタイプ	ISBN
JANシンボル
商品名	Selling the Invisible: A Field Guide to Modern Marketing/BUSINESS PLUS/Harry Beckwith
発売日	1997年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.
広告