ISBNコード 9780324222302

Business to Business Marketing Research Revised/SOUTH WESTERN/Martin P. Block

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コード番号	9780324222302
コードタイプ	ISBN
JANシンボル
商品名	Business to Business Marketing Research Revised/SOUTH WESTERN/Martin P. Block
発売日	2005年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Marketing research is vital - especially investment in the "right kind" of research. While basic, general research techniques are similar for all kinds of marketing, B2B is unique in many ways. The exciting new book is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research - topics that aren't covered anywhere else! In addition, an accompanying CD enables users to apply the tips and techniques to live data.
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