ISBNコード 9780324206241

Trade Show & Event Marketing: Plan, Promote & Profit/TEXERE/Ruth Stevens

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コード番号	9780324206241
コードタイプ	ISBN
JANシンボル
商品名	Trade Show & Event Marketing: Plan, Promote & Profit/TEXERE/Ruth Stevens
発売日	2005年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms.
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