ISBNコード 9780312357931

Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life [With/ST MARTINS PR INC/Andrew Cohen

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コード番号	9780312357931
コードタイプ	ISBN
JANシンボル
商品名	Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life [With/ST MARTINS PR INC/Andrew Cohen
発売日	2006年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	When Jonathan West tells people he is in the oil businesshe likes to watch them silently count the dollars he's worth. But Jonathan \nisn't running ExxonMobil or Chevron--he's in the olive oil business. \nIt's a family business and it's facing a crisis: Its mom-and-pop \ncustomers are disappearing and the big supermarkets are a threat. \nThe business is troubled and needs an urgent reinvention.\nSo what does Jonathan do? He engages the services of a consultant \nwho is considered a magician. Literally. The magician takes \nJonathan and his team on a journey of creativity and innovation that \nhelps them to revive and energize their entire business strategy. \nTogether they learn how to abandon old assumptions and discover \ncreative new solutions to business. And they learn a magic trick or \ntwo along the way. So will you.\n
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