ISBNコード 9780226047867

Charismatic Capitalism: Direct Selling Organizations in America/UNIV OF CHICAGO PR/Nicole Woolsey Biggart

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コード番号	9780226047867
コードタイプ	ISBN
JANシンボル
商品名	Charismatic Capitalism: Direct Selling Organizations in America/UNIV OF CHICAGO PR/Nicole Woolsey Biggart
発売日	1990年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women. \nThe first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.\n
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