ISBNコード 9780132161619

Managing Customers as Investments: The Strategic Value of Customers in the Long Run/WHARTON SCHOOL PUB/Sunil Gupta

商品イメージ
価格調査	※各サイトの検索結果ページが表示されます。
一括価格調査	一括価格調査ツールで検索
コード番号	9780132161619
コードタイプ	ISBN
JANシンボル
商品名	Managing Customers as Investments: The Strategic Value of Customers in the Long Run/WHARTON SCHOOL PUB/Sunil Gupta
発売日	2005年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? "Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.
広告