ISBNコード 9780131916548

Services Management: The New Paradigm in Hospitality/PRENTICE HALL/Jay A. Kandampully

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コード番号	9780131916548
コードタイプ	ISBN
JANシンボル
商品名	Services Management: The New Paradigm in Hospitality/PRENTICE HALL/Jay A. Kandampully
発売日	2005年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts -- operations, marketing and human resources -- all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today -- including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the "human element" (both employees and customers) is absolutely crucial -- in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book -- ones that have proven so effective in other service sectors.
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