ISBNコード 9780131494213

From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company/FINANCIAL TIMES PRENTICE HALL/Scott Andrew Shane

商品基本情報

商品イメージ
価格調査	※各サイトの検索結果ページが表示されます。
一括価格調査	一括価格調査ツールで検索
コード番号	9780131494213
コードタイプ	ISBN
JANシンボル
商品名	From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company/FINANCIAL TIMES PRENTICE HALL/Scott Andrew Shane
発売日	2005年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.
広告

商品詳細情報