ISBNコード 9780073214870

Business Research Methods with CD/MCGRAW HILL BOOK CO/Donald R. Cooper

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コード番号	9780073214870
コードタイプ	ISBN
JANシンボル
商品名	Business Research Methods with CD/MCGRAW HILL BOOK CO/Donald R. Cooper
発売日	2005年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
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