ISBNコード 9780073101729
Transnational Management: Text, Cases & Readings in Cross-Border Management/MCGRAW HILL BOOK CO/Christopher A. Bartlett
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コード番号 | 9780073101729 |
コードタイプ | ISBN |
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商品名 | Transnational Management: Text, Cases & Readings in Cross-Border Management/MCGRAW HILL BOOK CO/Christopher A. Bartlett |
発売日 | 2006年 |
商品ジャンル | 本・雑誌・コミック > 洋書 > BUSINESS & SELF-CULTURE |
コメント | TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy. |
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商品詳細情報
著者名 | Christopher A. Bartlett Sumantra Ghoshal Paul W. Beamish |
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出版年度 | 2006 |
出版社名 | MCGRAW HILL BOOK CO |
言語情報 | ENG |
ページ数情報 | 840 |
フォーマット代表(名称) | Hardcover |
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