ISBNコード 9780072962161

Preface to Marketing Management Revised/MCGRAW HILL BOOK CO/J. Paul Peter

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コード番号	9780072962161
コードタイプ	ISBN
JANシンボル
商品名	Preface to Marketing Management Revised/MCGRAW HILL BOOK CO/J. Paul Peter
発売日	2005年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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