ISBNコード 9780060745813

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets/HARPER BUSINESS/Geoffrey A. Moore

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コード番号	9780060745813
コードタイプ	ISBN
JANシンボル
商品名	Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets/HARPER BUSINESS/Geoffrey A. Moore
発売日	2005年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
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